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5 Reasons You Should Live stream Your Business Event

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Live streaming an event is no longer a big deal. You don’t need to own the most sophisticated tech gadgets to live stream your business event. With your smartphone, you can employ any of Facebook, Periscope, and Instagram to broadcast your event. This said some organizations are yet to recognize the need to live stream their event.

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If your established and well-grounded business is in this category, Jumia Travel, roll out 5 reasons why  live streaming your event is good for your business.

Create social media engagements

Whichever social media platform you decide to use for your live stream, you can take advantage of it to create a social media buzz around the event. This is because it is possible for your followers and friends to comment and like your event. You will even discover that after the event, your friends and followers will still be talking about it.

It shows your brand in action

Persons viewing your live streaming will have a first-hand experience of your brand without them being present at the event. They will see the executives and those in charge of the day-to-day running of the brand. With this type of experience, your viewers will have more information about your and will be more than willing to do business with you.

Get Instant feedback

Feedback from your audience is important whenever you organize an event. The added advantage of live streaming is that you will get immediate feedback about the business event. The feedback may be good or bad.

Expand your reach

One interesting way your live streaming your business event is that you will be able to expand your reach. This is because the World Wide Web is borderless. So, you don’t know who is watching your live stream. So, it live streaming automatically expand your reach without you paying a dime.

It will have an impact on turnover

Since the live stream is likely to reach more people, it is possible that it has an impact on turnover. You get more people making inquiries about your services and these inquiries may translate to actual sales. So, live streaming is something every organization should embrace.

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30 Places You Can Promote Your Blog for Free

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Have you been looking for the best-proven places where you can promote your blog posts? Do you have concerns which places are good to promote your blog posts and which one are not? Are you tired of promoting your blog content in places that are not giving you desired results?

Relax, we’ve all been there. Every problem has a solution, and every solution brings another problem. But, I’m not here to talk about problems. In this article, I will talk about solutions for your blog promotion problems. There are more than 3.5 billion of internet users today, so don’t worry, your content can be and will be found if you share it on the right places, at the right time, to the right people. Simple as that.

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion.

I’m bringing you 30 proven places where you can promote your blog content and get great results.

Facebook Groups

Do the research first. Try to find the groups that are most relevant to your blog topic. Forget about groups that have words such as “blog”, “bloggers”, “blogging” and similar in their name. One thing I noticed in this type of Facebook groups is that more than 90% of members of those groups are there to promote their content, not to read yours. Don’t waste your time by sharing your content there.

Before you start promoting your blog content in Facebook Groups, try to engage with the group members first. See how they interact with each other and try to participate in group discussions. After you gain some credibility in a group by answering the questions, start sharing your content.

LinkedIn Groups

LinkedIn groups can be a great place to share your posts if your blog content is business related. Find relevant groups, ask to join them, and once you’re approved do not hesitate to share your content there. You are not going to get massive traffic from this social media channel, but, you will be surprised by the quality of your blog visits from LinkedIn.

Xing Groups

Xing is a Social Media for business professionals in Germany. It has many similarities with LinkedIn. So, if your blog content is business related, Xing is a must! Join the groups that are relevant to your business and share your content there. Every group on Xing has its forums that are like subcategories of one business category. Don’t forget to select the relevant forums each time you share your content in Xing groups.

Google Plus Gro ups

Sharing your content in the Google Plus groups can be a trigger for your website traffic, but, it can also be a waste of your time. Take your time to do a research in Google Plus community. Once you find groups that are relevant to your blog content you will have to find out which one of them have an active community. You will notice that most of the groups there are counting a huge number of members, but most of them are inactive. So, be patient, take your time to do a research, find active groups, participate in the group discussions and share your content.

Twitter

Did you know that the lifetime of a shared tweet is approximately 17 minutes? What is this fact telling you? Share your content on Twitter multiple times, in different ways and using different hashtags. Use pictures and gifs combined with your post link to reach more people. In case you’re mentioning someone in your blog post, find them on Twitter and mention them in a tweet as well. It can make a huge difference.

Pinterest boards and group boards

Pinterest is the greatest place to share your blog content using infographics. Create an infographic for each of your blog posts and pin it to the multiple boards related to your blog topic. Try to collaborate with other Pinterest users with the same interests and pin your content on group boards.

Multiple subreddits on Reddit

Subreddits on Reddit are similar to Facebook Groups. Every subreddit has its own rules, and in some of them, you are not allowed to submit link posts. Before you start promoting your content on Reddit, try to find subreddits that are related to your blog topic and subscribe to them. Read the community rules, try to engage with the members first, vote for the existing posts and comment on them, and after that, you are ready to share your content. If they find your content highly valuable, they will upvote it and you will get more traffic from the front page of the internet. Don’t over promote your content on Reddit. Find and subscribe only to subreddits that are perfectly relevant to your blog content. Once you submit a post on Reddit, it will stay there for a long time.

Imgur

Promote your content on the website of the most awesome images on the internet. If your blog content has a great and original visual part (images or gifs), do not hesitate to share your blog images or gifs on Imgur and add your post link at the end of your shared post. You can also share your Imgur posts to the subreddits on Reddit that are related to Imgur. Give it a try!

Instagram

Although Instagram doesn’t allow you to submit link posts, it can still be a great place to share your content using images. Create your own image for each of your blog post and share it on Instagram. Each time you share your images on Instagram try to find the perfect hashtags that are related to your blog post. You can use up to 30 hashtags for each of your posts. You’re not going to receive a massive traffic from this Social Media channel, but it will make a huge impact on your brand awareness.

VK Groups

Vkontakte is actually Facebook in Russia. Try to find the groups that are related to your blog content and share your posts there. You are not going to be able to share your content in each group you find on this Social Media channel, but, around 50% of VK groups will let you share your posts there.

Tumblr

On Tumblr, you can post anything from anywhere. Share your post, give it a title and add relevant tags. Try to find other Tumblr users with the similar interests and collaborate with them.

StumbleUpon

Submit your blog post on StumbleUpon using the Add Page button. Add your post link, check the “safe for work box”, tell what the page is about (add one interest) and add relevant tags. After you submit your post to StumbleUpon you will get a traffic in waves. Watch the magic happens.

Multiple hives on BeBee

BeBee is social media network for professionals. If your blog topic is business related, this network can be a great place to share your content. Everything on this Social Media channel is bee related. Share your buzz (link) to the multiple hives (groups) that are relevant to your blog topic and the more bees find your post relevant, the more traffic you get to your website

Medium

Medium is a great place to republish your blog posts. Submit your existing blog post as a story on Medium, add up to 5 relevant tags and add more external links that are pointing to your website in your Medium story. The more people see your story on Medium, the more traffic your website will get.

BizSugar

Bizz Sugar is an online directory which allows you to submit one link on every 24 hours. Find a category that is relevant to your website content and share your post on BizSugar. This is a great place to share posts that are business related.

Bored Panda

If your blog content is related to art, photography, animals, travel, and more, do not hesitate to share your story on Bored Panda. You can even share just a part of your story, and add a link to your website at the end of the post. Anyone can write for the magazine for bored pandas and it can be a great place to republish your blog posts and get more traffic to your website.

Viral Content Buzz

Viral Content Buzz is an amazing place to get more social media shares (Facebook, Twitter, Pinterest, and StumbleUpon) and it’s free to use. To be able to share your blog posts there, you will have to gain points. You are gaining points by sharing other user’s content and they are doing the same with yours. Submit a post, add points to it, pick up to three categories and watch the greatness happen. A win-win situation as simple as that! PS: Don’t forget to add up to two hashtags to your post titles to increase the reach of your shared content.

Triberr

Triberr is a home of influencer marketers. If your blog content is marketing related, this is a perfect place to share your posts. Try to collaborate with other users on this platform, join the tribes and share your awesome content.

Diigo

Submit your posts to Diigo, add some tags and share it to the Diigo groups that are relevant to your content.

Growth Hackers

Another great place to republish your blog posts to the huge number of people with similar interests. If your content is related to marketing, blogging, social media, design, SEO, and similar, this place is a must! Submit a link, add a short description and up to three tags, and once your post is approved anyone will be able to read it or share it. You can also add your Social Media profiles in your bio on this website.

Postach.io

You will have to open an Evernote account first to be able to promote your blog on Postach.io. Once you have your account created, create a free blog on Postach.io and name it as your original blog. Connect your Evernote account to your Postach.io blog and every time you make a note with Evernote (in this case it will be a note about your published blog post) it will appear on you Postach.io blog. Each time you clip a blog post you should add “published” tag to your note. You can add more tags to your note as well, but “published” is required.

Digg It

Digg is another great place to share your blog content. Submit your post link to Digg (Digg it) and that’s pretty much everything you have to do to promote your content there.

Scoop It

Scoop It is another web directory where you can share your blog content. Create a scoop for your blog content, name it as your blog topic and share your posts there as well.

All Top

All Top is a web directory where you can share your website posts via your Blog RSS Feed. Submit your blog feed to this website, and once you are approved you will start getting traffic to your site from this referral.

Evan Carmichael

If your blog content is business related this place is a must! It has a community of over 750 000 entrepreneurs that will undoubtedly appreciate your insights and want to learn more about your services. You will have to send an approval submission to become an expert author on Evan Carmichael, and once you are approved you will be able to republish your existing content. It will have benefits on your site SEO as well. Trust me, don’t skip this one if you write about business.

Quora

You can use Quora to promote your blog posts by asking the questions. Find a question where you can give an expert answer and do it! If you have a blog post that is related to the topic discussion, add a link in your answer as well. Everyone will benefit.

Storify

Storify is another web directory where you can share your posts. You can combine your blog posts with everything that you can think about, including pictures, videos, gifs, tweets, Social Media posts and much more.

Google News

Submit your website to the Google News, and once you are approved you will start to getting referral traffic from this web directory.

E-mail Signature

Add your website link and logo in your e-mail signature. In that way, you will promote your blog every time you are sending an e-mail to someone.

Blog Commenting

Commenting on other authors blogs can be a great marketing tool to promote your content. Find blogs that are related to yours and leave an appropriate comment. If your website has a favicon, each time someone clicks on your picture it will bring them directly to your website.

Do you have something to add? Please, feel free to leave it in a comment bellow. Thank you.

Originally published on: Freelance TnT

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6 Free Tools For Creating Business Surveys

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Surveys are very key to the effective and smooth running of any business. Intermittently, you want to know what your customers think about you and at the same time improve your product and services.

The benefits of conducting a research is infinite. Unlike in the past where you have to distribute questionnaires. Now, there are so many online tools you can use to conduct your survey. Interestingly, these tools are free and anyone can use it. Jumia Travel identifies some of these survey tools.

6 Free Tools For Creating Business Surveys

SurveyPlanet

SurveyPlanet is a fast and easy tool for designing any numbers of business surveys. If you don’t want to create a survey from the start, you can edit the 90 questions template provided. SurveyPlanet can help interpret and share results.

GoogleForms

If you can’t use Survey Monkey, then Google Forms is available. It is absolutely free. You can create as many surveys as you want without any hassle.

Typeform

Typeform is very attractive to use even though there is a free and premium version. Despite this, the free version allows you ask unlimited questions and answers as well as data export.

ZohoSurvey

Zoho Survey is yet another nice survey tool. Users are allowed 15 Survey questions and 150 responses. If you have the money, you can buy the paid one.

SurveyGizmo

SurveyGizmo is a survey software that is very responsive. You can collect any kind of data, get wonderful themes and reach anyone in any part of the world by using its translation feature.

 SurveyMonkey

Survey Monkey is one of the most popular survey tools. It is well designed and very easy to use. With the free version, you will get 10 questions, 15 question types, 100 respondents, and some themes and templates. But with Survey Monkey, you can’t export data with the free version.

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10 Free Local SEO Tools for Small Businesses

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With the right local SEO tools, you can spend more time serving your customers and less time dealing with marketing issues.

But software products can get pretty expensive. When you have to deal with the overhead that comes with a physical location, like employee salaries, office supplies and equipment, and building maintenance, you’d have to think long and hard before adding another $200/month solution to the bill.

Fortunately, there are plenty of free tools you can use to monitor and optimize your local SEO rankings. We’ve compiled a list of the 10 best free local SEO tools.

1) GetListed (now part of Moz Local)

One of the most important factors to get your local business ranked high in search is being listed on multiple sites.

Google sends bots to crawl through a variety of data aggregators and directories (such as Yellow Pages) to see where all your business information is listed and if it’s consistent or not. If it’s listed in a wide variety of places and stays consistent across every listing, then Google will prioritize your site in search.

GetListed crawls directories on sites like FourSquare, Google My Business, and Bing to see all the places where your business is listed, and helps you uncover opportunities to get your business listed on sites that you may not have considered.

GetListed Missing Listings

Source: Moz

Another feature of GetListed is the ability to spot inconsistencies in your business data across the web. For example, you might have changed your phone number for your business, but forgot to change it on every site where your business listing is found.

This is a huge red flag in search. In fact, having inconsistent NAP data (Name, Address, and Phone Number) can severely penalize your rankings in search.

GetListings Found Listings

Source: Moz

In addition, GetListed also aggregates your reviews from all different types of platforms. This way, you can see how many times your business has been reviewed by customers, whether you have lots of positive or negative reviews listed, and how to increase your number of positive reviews.

To help you even more, GetListed generates a “to do” list for you based on all your website search data.

2) Review Handout Generator

Review handout generator is a free tool from Whitespark that helps you generate more reviews from your customers. The tool allows you to enter your business data and create a PDF handout that you can give to customers at the time of service in order to encourage them to leave you a review.

Review Handout Generator

Positive reviews are the lifeblood of any local business, since most customers turn to Google right before making a purchase.

The handout makes it easy for customers to figure out how to leave a review for your business. This way, over time, you’ll develop a large database of reviews that can serve as a strong persuasion trigger for your customers.

3) Schema Creator

This free schema creator tool from Raven helps you correct your Schema markup.

Schema markup is a piece of code that you include on your website to help search engines like Google show more descriptive, helpful information to visitors when they search for you by keyword or key phrase.

For example, here’s an example of what schema markup would look like when included on a local business’s event schedule page:

Free Local SEO Tools for Small Businesses Schema Creator

Source: Google Support

The schema markup communicates with the search engine to display a schedule of upcoming hotel events in a clear way right on the search results page, which improves user experience. Because it helps users, Google prioritizes sites that have schema markup included.

4) Copyscape

There are a variety of tools you can use to check for plagiarism on the Internet, like Copyscape. It’s as easy as copy/pasting in a block of text or a webpage URL to see if the copy in any of your blog posts matches any other published articles, posts or web copy throughout the web.

This can be helpful to check whether anyone has stolen your unique content without giving you credit or to check whether any of your guest bloggers are using duplicate content on your blog. You don’t want Google to deem anything on your site as a “duplicate” or you will get penalized in search.

One thing to note, however, is that content syndication is not necessarily always a bad thing. If someone takes one of your articles and posts it on their site, you can get a bump in SEO if they link back to your site within that post. By using the plagiarism checker, you can see who is reposting your content, and how many backlinks you’re receiving.

Reposting content on sites like Medium could also potentially result in a boost in leads, depending on who your audience is.

5) United States Census Bureau

Most businesses stay obsessively focused on finding the latest marketing tools and completely overlook the U.S. Census website. If you’re running a local business, data from the U.S. census could be extremely valuable to you.

For example, if you’re targeting customers within a certain radius from your main location, it would be helpful to know some overall demographics about the geographical location. You could uncover data about average disposable income, average members in a household, and any other relevant information about the people living in that area.

You could also collect data on companies in that location, like average employment size, the number of companies in the area, how many people they employ, and so on.

This can help you focus even more closely on your target market and make your local marketing campaigns more effective. You might get insight that allows you to tweak the copy on your Google AdWords campaign or change up the targeting on your Facebook ads.

6) GeoRanker

GeoRanker is a free citation discovery tool that helps you uncover opportunities to generate more citations for your business.

Citations are an important factor in local SEO rankings and the more places your business is “cited,” the more credible you appear to Google. GeoRanker helps uncover new directories within your niche and your geographical location that you can list your business information on, so that Google’s bots can crawl through it and take it into account when determining your site’s ranking.

You can see a heat map of Google’s page one rankings for specific keywords:

GeoRanker Heat Map Tool

7) PageSpeed Insights

Google is all about giving its users a high-quality experience, and everything that helps improve that user experience is incentivized when it comes to search engine rankings.

Your website loading speed is one of these factors that greatly impacts website UX. In fact, loading time is a major contributing factor to page abandonment. Even a 4-second page load time can increase your abandonment rates by 25%.

This is even more so on mobile phones, where users have less patience. On mobile devices, 73% of users say they encountered a website that was too slow to load, and most of them will never return to that site again.

Making sure that your page load time as fast as possible is crucial to both your SEO rankings and your bottom line. Luckily, Google’s PageSpeed Insights tool tracks your page load time and gives you feedback.

All you have to do is paste in your URL and Google analyzes your site, gives you an overall “grade” on your loading speed, and offers specific suggestions on what you should fix.

Here’s an example of what a report might look like:

Free Local SEO Tools for Small Businesses Page Speed Insights

In this case, Google says to fix render-blocking JavaScript and CSS in content that’s above the fold, and gives other suggestions on what could be better. It will also provide you with resources on how to fix it as well.

8) Google Mobile-Friendly Test

Another free tool that Google provides is a mobile-friendly analyzer. You just have to enter your website URL and Google’s bots will crawl through it and tell you whether it’s optimized properly for mobile or not.

Here are some things that Google looks for when analyzing how mobile-friendly a site is:

 

  • Load time. Mobile users have really low levels of patience when it comes to waiting for pages to load, so it’s important to have a fast page speed for mobile devices.
  • Button size. Because mobile screen sizes are smaller, it’s important to take this into consideration when designing your site. For example, you shouldn’t place buttons too close together or users will have a hard time clicking/tapping on them.
  • Popups. Popups are harder to “X” out of on mobile because of the smaller screen sizes, which makes for very poor user experience. Google will start penalizing sites with popups starting in 2017.

9) BrightLocal

 

BrightLocal provides “high-quality, low-cost local directory listings” and displays the info on a dashboard so you can view all your local search performance data in one place.

Free Local SEO Tools for Small Businesses Bright Local

The free 30-day trial comes with the following features:

 

  • Organic, maps, and mobile search rankings
  • Tools to track citations and NAP data
  • A comprehensive local SEO audit, and data on how you stack up against your competitors
  • Integration with Google Analytics
  • Integration with Facebook and Twitter

 

It also allows you to submit citations to over 1,400+ directories and helps you rapidly clean up inconsistencies that might be hurting your SEO rankings.

BrightLocal also helps with other SEO areas, like on-page and off-page SEO, social media audits, and Google My Business audits. There are many things to keep in mind as a local business owner, and BrightLocal is a comprehensive tool that makes it easy to stay on top of everything without getting overwhelmed by all the tactical details.

If you’re a business owner with multiple physical locations, you can use BrightLocal to collect data for all your locations to identify which ones are performing the best, and identify gaps in citation coverage for each location.

BrightLocal Locations Report

10) Yoast

Yoast is a free SEO plugin that you can use on yourWordPress site. It provides business owners with real-time content analysis and helps you optimize your WordPress site easily.

The free plugin has the following features:

 

  • Post titles and meta descriptions: Yoast lets you create your own meta descriptions for every post you write, and gives you a real-time evaluation on the quality as well. Once you enter your “focus keyword,” the Yoast plugin analyzes your headline and your description to see whether you’re following SEO best practices.

 

Yoast SEO plugin

 

  • Setting Canonical Tags: Whenever someone else syndicates your content, or reposts your blog post on their website, you run the risk of getting your site penalized in SEO if Google thinks that your site has duplicate content. However, this can easily be solved by setting a rel=”canonical” tag in the header of your post, to tell Google that your post is the original. This way, your site won’t be penalized if someone else reposts your content — you’ll be able to reap the rewards of an additional backlink without worrying about your site falling in the rankings.

 

Yoast SEO plugin canonical tagUse this canonical tag formula (filling in the underlined portion with your own URL): <link rel=”canonical” href=”https://YourSite.com/marketing/” />

 

  • XML sitemaps: XML sitemaps are critical in modern-day SEO. One of the main things Google looks at when it crawls your site is your site structure, and the XML sitemap is a big part of that. According to Yoast, although there are other XML sitemap generators on the web, none of them “talk” to your SEO plugin. This means that if you have a “noindex” page, it might still show up in your sitemap. But the Yoast plugin allows you to keep noindex pages out of your sitemap, which Google considers to be a positive sign.

 

Most people who start a local business aren’t focused on marketing, they’re focused on delivering value to their clients or customers.

If you’re a restaurant owner, you want to make sure you deliver the best food you can.

If you’re a physician, you want to help heal more people.

If you run a landscaping business, you want to help your customers maintain beautiful lawns and gardens.

No one wants to spend too much time worrying about marketing (unless you’re a marketer, of course!). This is where having the right marketing tools can help. By using helpful local SEO tools that don’t break the bank, you can focus on doing what you love with the confidence that one part of your marketing is easily and efficiently taken care of.

Click here to read the next post in this local SEO series: How to Do a Comprehensive Local SEO Audit

Which marketing tools do you use for your business? Tell us in the comments below!

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6 Best Software Tools for Improving Your SEO

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If you want serious traction for your website or e-commerce business, you’ve got to nail search engine optimization (SEO).

It involves doing the right things so that the algorithms used by search engines like Google and Bing assign a high ranking to your site and it shows up top-of-page when people search for the topics you’re vested in.

Most business owners don’t understand how to make it happen, however. That’s according to Thatcher Spring, founder and CEO of San Francisco-based GearLaunch, a $100 million e-commerce platform that enables people around the world to own and operate their own online merchandise business by providing tools for design, production, storefronts, marketing and customer service.

Here’s his advice on the best tactics and tools for improving SEO.

1. Find out where you and your competition rank across search engines.

Do it by using tools such as SE Ranking and Ahrefs which provide detailed reports regarding the average position of you and your competitors within a target region.

2. Analyze your content.

Search engine algorithms are designed to rank websites according to the quality of their content. And the best way to gauge yours is to see how people are sharing–or not sharing–it on social media. BuzzSumo is tool which can help, breaking down each channel separately.

3. Develop unique content.

The search engines don’t like copycats and want to see that a website isn’t repurposing what’s already out there. Copyscape is an online plagiarism checker that detects duplicate content across the web.

4. Study your website’s performance.

Use Google Analytics to figure out how each of your pages is performing and which ones need the most attention. You’ll also be able to see which pages are best suited to bring in revenue, and a picture of your how and why your visitors interact with your site.

5. Monitor backlinks.

How search engines rank your site depends a lot on the number of reputable and relevant domains that link to your site. Use a tool such as Open Site Explorer to determine your competitors’ domain authority and the websites that link to it. “If I’m a merchant selling apparel with pictures of Pit Bulls on them then I probably want to make sure that I have backlinks from various websites that deal in animals or in Pit Bulls specifically,” he says. “So the more niche-focused, the better.”

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5 Reasons Why Free Blogging Platforms Isn’t the Right Choice

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If you’re trying to build a website, you want to cut down the costs as much as possible. That’s why most new bloggers settle for free blogging platforms like Blogger.com, Wix, and Weebly.

Sure, there is nothing wrong with using said platforms if you want your site up and running in no time. But keep in mind that once you associate the word “free” with professional blogging, then you’re doing it wrong.

Without further ado, Christopher Jan Benitez from Business 2 Community share with us the main reasons why you should reconsider using free blogging platforms:

1. These Aren’t Really Free

Let’s start with the big elephant in the room – the misleading word “free.” Understandably, everyone will be enticed by the price tag of zero, especially if you include a bunch of beautiful, professional-looking screenshots of the platform at work. However, free platforms are very limited regarding features. If you’re trying to build a blog professionally and wish to monetize your site sometime in the future, you probably need to pay extra for the premium tools and functionalities you need.

According to Alex Jasin, “With a free plan, you can set up a blog, but that’s usually about it. This blog will probably have ads on it which you can’t control, which isn’t ideal either. And as soon as you want to make any customizations to your site, you’ll need to upgrade to a paid plan anyway.”

2. Not Customizable

Going back to what Alex Jasin said in point number one, free blogging platforms don’t offer many customizations at all. At most, you can probably get a generic-looking website with boring features and bland design. It may not matter to you if your sole intention is to blog, but this is very problematic if you’re planning to develop a brand online.

Remember that your website needs its personality if you want it to stand out. Everything from the colors, fonts, layouts, and menus should form a cohesive experience that your audience will associate with your brand. Unfortunately, you won’t have a lot of options regarding themes and templates with a free blogging platform.

3. Non-Branded Domain Name

Another major downside to using a free blogging platform is that you are stuck with a subdomain rather than your domain. That means the blogging platform’s name will be latched in your site’s URL unless you upgrade to a paid plan.

For example, if you are using WordPress.com (different from WordPress.org), your URL will be “https://yourwebsite.wordpress.com.” This kind of domain name is simply unprofessional and is hard to be recognized as official by the online audience.

4. Limited Control

You may be able to create and publish your blog posts, but with a free blogging platform, you will never have 100% control of your website. One example is that you have no control over the ads that appear on your site. Most of the time, blogging platforms would even show ads on your site – along with the content you’ve worked so hard to create – without your permission.

Limited control also means you have limited options for expandability. For example, you can’t set up an online shop because you won’t be able to integrate eCommerce functionalities. Even though you can use external analytics tools or heat maps, you can’t optimize your website because you have no control over its layout.

5. Digital Sharecropping

Since you are only allowed to own a subdomain when using a free blogging platform, you are just another contributor to the entire domain. For example, if you are to publish content straight to websites like Stack Overflow, Squidoo, and Wikipedia, you are working hard to increase the value of those websites without getting anything in return. After all, you don’t technically “own” your content unless you pay for your domain.

In digital sharecropping, the free platforms you publish content to can do whatever they want with it. You can write a particularly great piece that attracts a ton of audience, but in the end, they are the ones who get to monetize it through ads.

Furthermore, digital sharecropping means you are entirely reliant on the platform when it comes to your online presence. Once the site goes down, your content goes down with it. Unless, of course, if your blog is hosted somewhere else.

Conclusion

A free blogging platform is a great way to get started with blogging immediately. But if you see blogging as a serious career choice, then you should invest in paid resources sooner or later.

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5 Cheap Ways To Get Your Small Business Noticed On The Internet

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Small businesses are very difficult to get noticed especially in this digital world. The internet space is dominated by the Blue chip businesses who spend millions to run adverts and promote their businesses.

Despite this, there are other affordable, less complicated and inexpensive ways you can get your business noticed online.  Jumia Travel shares five strategies.

Use social media

To open a social media account is free. You just need a smartphone and data. So, no matter the business you are running, ensure that you have a social media account. Nice pictures for Instagram, engaging tweets on twitter and share interesting posts on Facebook. You can even pay as less as 2 dollars to promote your business online.

Don’t purchase backlinks

Most times, links are used to influence your SEO rankings. The more the links, the more your Google ranking. So, avoid purchasing backlink. You should rather focus on building your business gradually and have a good relationship with reputable websites.

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Build your own website

There are now affordable ways to build websites. There are thousands of tools which you can use. Hence, try as much as possible to make your website look good even if it is free. If you don’t want a website, ensure you make good use of social media.

Don’t neglect Instagram

The focus of small business owners is mostly on Facebook and Twitter. However, today, you cannot do without Instagram because it has over 300 million users. So, if you own a makeup business, you can experiment with Instagram by snapping whoever you made up and post it on Instagram. Their feedback is important for you to improve.

Create unique content

Organizations today now have blogs to market their services. They share their blogs on social media where you can get traction. Small businesses can also take advantage of this. Importantly, the content must be unique.

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Jumia Black Friday 2016 – Jaw dropping Deals up for GRAB!

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Yes! You read the headline right, Jumia Black Friday 2016 is back again and this time it’s even much bigger and better!

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Black Friday Sales Deal is term use to describe the period after thanksgiving in US where merchants offer mouth-watery and jaw-dropping discount (of up to 96%) on selected items. Online shoppers get to select from wider varieties of their favorite packages – from mobile phone, tablets, home appliances, gaming consoles, fashion and beauty, electronics and lots more.

Jumia, the leading online shopping store in Africa has replicated this offer to bring you, Jumia Black, Friday Sales. The first time this deal was announced in 2013, Jumia online shopping store crashed as the site received huge traffic in less than an hour.

As Christmas season comes near, Jumia has made it possible for you to enjoy this once in a year event via best of Black Friday deals in Nigeria, Kenya, and Ghana – from exclusive shopping offers, voucher gives away to on-time package delivery.

Jumia Nigeria: View Deals & Price Offers, Click Here

Jumia Kenya: View Deals & Price Offers, Click Here

You also have the option of paying through your debit/credit card or cash on delivery, whichever method you choose, you would surely be buried under a 24-hour long avalanche of deals and flash discount across 1000 product.

What’s Selling Fast and at a Cheap Price on Jumia Black Friday?

Some of the items you can buy at discount prices from Jumia stores are mobile phones (Infinix, Samsung, Tecno, HTC, Innjoo, Apple iPhones, Sony Xperia, Lenovo, etc), Television ( Smart TVs, LEDs, Plasma, or OLED TVs from top brands like LG, Samsung, Panasonic, Sony etc), PS Consoles, Home Theatres, Fashion products, to Baby wears.

Hot! Black Friday Deals On Jumia In Nigeria, Ghana, Kenya:

Jumia Nigeria: View Deals & Price Offers, Click Here

Jumia Kenya: View Deals & Price Offers, Click Here

All orders on Jumia Black Friday 2016 deals come with pay on delivery option.

Do you need more info to help you shop easier? Check out below info graphic!

Jumia Black Friday 2016 Infographic Image

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5 Reasons Nigerian Businesses Should Take Cyber Security Seriously

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Since the internet trend started in the 1990s, many governments and business activities, and state secrets have moved from offline to online. But with hackers on the prowl wanting to steal and expose sensitive information, cyber security is ever more important.

In Nigerian companies, cyber security is arguably not a top priority due to the economic recession. Even before the recession, cyber security was barely a priority.

However, when we look at what is happening around the world, cyber breach is on the rise. This breach has led to shocking revelations and release of trade secrets that are not meant for the public. In line with this, Jumia Travel gathers 5 reasons Nigerian businesses should take cyber security serious.

Enable more trusted transactions online

Online transactions are widely used today because many businesses have moved online. If a customer patronizes your business and loses his money, it is really bad for the reputation and growth of your business. These customers will not recommend you to friends. Hence, with cyber security, your website should be hack proof 24 hours.

It prevents information espionage

There have been widespread reports of China allegedly attacking US companies to steal trade information. These trade secrets can be used to improve China’s businesses. No business in Nigeria will like this. You will guard your trade secrets jealously to have the competitive edge. But if you disregard cyber security, sooner rather than later, your trade secrets will be everywhere.

Makes your business less vulnerable

Hackers can wreck any business if you are targeted. They can take your website offline for hours and if your cyber security is weak, you will lose money as well as customers. So, with cyber security, your business will be less vulnerable. This is even worse if you are a small business.

It can cost your business

The cost of ignoring cyber security can be very devastating and can cripple any business. If you are a financially oriented business, you should never joke with cyber security because you can lose money in a single swoop!

Cyber criminals are always at work

Findings show that 3.5 new threats happen every second according to Trend Micro. You can only stop them by having an impenetrable cyber security. This is not negotiable if you are an online business!

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5 Effective Ways to Turn Your Startup Business Model Into Reality

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Converting a raw startup business model into reality is an enormous task. The onus is on you to ensure that the idea comes to a fruition notwithstanding the circumstances. This is perhaps why some Nigerians are scared to the bone about floating a startup. It is even more discouraging as Nigeria is currently experiencing a recession whose end is unknown.
Evidently, ideas will be abandoned due to these challenges. Despite all these woes, it is essential for you to take action on your idea as you will be thrilled about running your own business and secure your financial future. Hence, Jumia Travel shares some ideas on how to convert your startup business model in this economic recession.

5 Effective Ways to Turn Your Startup Business Model Into Reality

 

Believe in Yourself


A bit of motivation will really do you some good. You cannot do anything if you do not believe in yourself. Believe that when you take the risk of initiating an idea, it will work out. And if it doesn’t work, you will not give up and be able to accept the consequences of your actions.

 

Make risk your best friend


Not taking a risk is a risk itself. And the fact is, it is very risky to float a startup business model in Nigeria due to the recession. But, a risk is part of life. You have to take risk by venturing into the unknown. You work hard and be committed to your business. Don’t expect a smooth ride.

 

Be extremely patient


If you are impatient, it will be very challenging for you to move ahead with your idea. This is because any little hiccup will leave you distraught. You shouldn’t expect to invest today and start getting returns immediately.

 

Learn to sell your idea


Few people are willing to part with their money in this recession. Except your idea is sterling and you can ensure that other people fathom your vision, it will not be difficult to get investors. A major mistake that some budding entrepreneurs who have lofty ideas make are that they cannot sell their idea and how to achieve financial results.

 

 

Always improve the idea

 

Ideas are dynamic not static. So, you shouldn’t be laid back because you believe your idea is impregnable. But don’t be too confident. You should keep improving and expanding your ideas.
What do you think about these startup business model tips? Let us know via the comment section and don’t forget to share! *Winks*
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